Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Interviews

Building Brand Namibia: Emma Theofelus on Evidence, Inclusion, and National Ownership

Editorial Team -
Emma Theofelus explains how Namibia is building a nationally owned, evidence-based nation brand grounded in sustainability, inclusion, and delivery.
Interviews

Branding South Africa: Behind the Scenes with Sithembile Ntombela

Editorial Team -
Sithembile Ntombela on how Brand South Africa strengthens the nation’s reputation through data, strategy, and shared ownership.
Interviews

Inge van Roij & Marcel Tabbers on Defining a New City Brand of Venlo in the Netherlands

Editorial Team -
Inge van Roij & Marcel Tabbers introduce Venlo’s new city brand — built on community, entrepreneurship, and celebrating life.
Destination Showcases

Royal Djurgården

Editorial Team -
Royal Djurgården unites 60+ attractions around a shared vision of sustainability, making it a model for collaborative place stewardship in Stockholm.
Interviews

Lisa Barrett on Rethinking Tourism at Destination Canada

Editorial Team -
Destination Canada's Lisa Barrett shares how tourism can drive wellbeing, sustainability, and long-term value for communities across Canada.
Interviews

Héctor Greco on Building a Community-Driven Brand for San Andrés Island

Editorial Team -
Héctor Greco of taller10i9 shares insights on branding destination San Andrés Island, community involvement, and trends in place branding.
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